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Wendy’s Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?">Wendy’s Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?

January 16th, 2017 by Our Webmaster

By William Comcowich

wendy's twitter responses

Image source: Mike Mozart

Wendy’s has gained attention by roasting critics on Twitter. It’s an unusual strategy in corporate social media marketing where marketers and customer service teams typically worry about appeasing customers and being politically correct.

The fast-food chain is quick to contradict anyone who question its slogan that its beef is “fresh, never frozen.” In one heated exchange about how it delivers fresh beef, it responded “you forgot refrigerators existed for a second there.”

When one Tweeter user wrote “you’re food is trash.” Wendy’s responded: “No, your opinion is though.”

When another asked for directions to McDonald’s, Wendy’s replied with …read more

Source:: CyberAlert Feeds

      

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Coca-Cola Collectibles Price Guide">Coca-Cola Collectibles Price Guide

January 13th, 2017 by Our Webmaster

Use this guide to identify, price and value your Coca-Cola and Coke antiques and collectibles. …read more

Source:: About Antiques

      

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Pinterest Predicts Top Consumer Trends with Social Media Analytics">Pinterest Predicts Top Consumer Trends with Social Media Analytics

January 13th, 2017 by Our Webmaster

By William Comcowich

pinterest social media analytics predictions

Pinterest drew on its vast database to predict the most popular trends in 10 consumer lifestyle categories. Its latest Pinterest 100 report provides a wealth of information that businesses can use to improve their marketing and even product decisions.

“With this information, businesses can stay on top of the next big trend or plan ahead for it,” a Pinterest spokesperson told Luxury Daily. In addition they’ll be able to make more informed creative, marketing and product decisions that will help them reach their customers at the right time with something they’re interested in.”

Who would have thought that …read more

Source:: CyberAlert Feeds

      

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Creating Quality Content is the Best SEO Tactic – but How Do You Define “Quality?”">Creating Quality Content is the Best SEO Tactic – but How Do You Define “Quality?”

January 12th, 2017 by Our Webmaster

By William Comcowich

quality content for SEO

Creating relevant content remains the most effective search engine optimization tactic. Over half of marketing leaders surveyed (57%) cite relevant content as the best SEO tactic, according to Ascend2’s new Search Engine Optimization Strategy study. Other top tactics cited include keyword/phrase research (cited 49% cite as highly effective), social media integration (39%), and external/internal linking (36%).

At the same time, 48% of marketers say the creating good content is the most difficult SEO tactic. Other tough jobs include external/internal linking (45%), keyword/phrase research (35%), and increasing webpage load speed (32%).

Because quality content creation and link building are difficult and …read more

Source:: CyberAlert Feeds

      

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How Interactive Content & Personalization Improve Video Marketing Success">How Interactive Content & Personalization Improve Video Marketing Success

January 12th, 2017 by Our Webmaster

By William Comcowich

video marketing

PR and marketers widely recognize the growing importance of video. Video is touted as the year’s hottest media with most every corporate and brand website now incorporating video segments and programs.

To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to the Content Marketing Institute. Yet, far fewer are pleased with the marketing outcomes video produces. Only 59 percent of B2C marketers and 62 percent of B2C marketers rate videos as an effective content marketing tactic.

Many predict an approaching prevalence of live streaming content …read more

Source:: CyberAlert Feeds

      

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The Effect of Artificial Intelligence on PR – and How to Handle It">The Effect of Artificial Intelligence on PR – and How to Handle It

January 10th, 2017 by Our Webmaster

By William Comcowich

artificial intelligence public relations

Automation has eliminated millions of blue-collar jobs by replacing factory workers with robots. Similarly, artificial intelligence (AI) may replace or transform millions of knowledge-based office positions. Jobs in insurance, financial services, customer service in addition to communications are all vulnerable.

“Public relations like other professions is sleep walking into the issue of artificial intelligence,” blogs Stephen Waddington, partner and chief engagement officer at Ketchum. “No one has properly characterized its potential impact on our business. This needs to change in 2017.”

Artificial Intelligence can Help

Many experts agree that AI will help more than hurt white-collar workers by freeing them from more …read more

Source:: CyberAlert Feeds

      

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Combatting Fake News: The Critical Role PR Must Play">Combatting Fake News: The Critical Role PR Must Play

January 10th, 2017 by Our Webmaster

By William Comcowich

fake news public relations

As fake news reports proliferate, media pundits, journalists and public relations experts ponder how to combat the scourge. Proposed solutions include increased media fact-checking, improved social media algorithms and a browser extension for flagging fake news reports.

Fake news threatens traditional publishers and broadcasters along with social media platforms, undermining their authority and authenticity. Public relations also has a major interest in stemming fake news, because misinformation damages the trust the public has in corporate news announcements. Fake news is not new, but its amplification through social media gives it a new dimension, causing it to become more pervasive. …read more

Source:: CyberAlert Feeds

      

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Cinnabon’s Tweet Shows the Risks on Social Media: How to Avoid Them">Cinnabon’s Tweet Shows the Risks on Social Media: How to Avoid Them

January 9th, 2017 by Our Webmaster

By William Comcowich

social media marketing risks

Image source: Huffington Post

Cinnabon intended to offer tribute to the late Star Wars actress Carrie Fisher. But its tweet instead left a bad taste in many mouths. The brand tweeted: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.” A photo showed a portrait of Princess Leia done in cinnamon and sugar with the company’s cinnamon buns as the knobs in her trademark hairstyle.

Twitter users took offense and Cinnabon found itself in a sticky situation. After complaints, Cinnabon promptly deleted the tweet and apologized hours later, stating: “Our deleted tweet was genuinely meant as a tribute, but …read more

Source:: CyberAlert Feeds

      

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How the Internet of Things may Transform PR & Marketing">How the Internet of Things may Transform PR & Marketing

January 6th, 2017 by Our Webmaster

By William Comcowich

internet of things for PR & marketing

Proponents say the Internet of Things (IoT) is the “Next Big Thing,” a major technology trend that PR pros and marketers must understand. The Internet of Things (IoT) promises to revolutionize both public relations and marketing.

By allowing us to manage our devices and appliances either automatically or through a smartphone or desktop computer, the IoT is changing how we control household and business devices. Through connected devices, you can now close your garage door, lock your doors and turn off your air conditioning remotely through your smartphone. One of the first commercial IoT devices was the Nest thermostat that …read more

Source:: CyberAlert Feeds

      

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Most Viewed Blog Posts of 2016: PR Management, Media Relations, Crisis Management, Content Marketing, and other PR & Marketing Topics">Most Viewed Blog Posts of 2016: PR Management, Media Relations, Crisis Management, Content Marketing, and other PR & Marketing Topics

January 5th, 2017 by Our Webmaster

By William Comcowich

Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. Last week we published the 2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing. The following articles were the most popular of 2016 on other topics of import to PR and marketing. We hope the articles prove helpful to you in improving your PR and marketing skills in the coming year.

Happy New Year!

Bill

William J. Comcowich

Editor, Media Measurement News

Glean.info

PR Management

On Establishing C-Level Executives as Thought …read more

Source:: CyberAlert Feeds

      

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