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Generation Z Poses New Challenges & Opportunities for PR & Marketing">Generation Z Poses New Challenges & Opportunities for PR & Marketing

January 24th, 2017 by Our Webmaster

By William Comcowich

PR & marketing to Generation Z

Image source: Skinny Casual Lover via Flickr

Generation Z, now 16 to 19 years old, maybe even more challenging for PR & marketing than older generations.

Generation Z members are more difficult to engage and even more skeptical of advertising. They skip ads three seconds faster per ad on average than Gen X, and are more likely to install ad blocking software, reveals a study AdReaction: Engaging Gen X, Y and Z from Kantar Millward Brown.

Given their skepticism towards advertising, branded content is more attractive to Gen Z. The survey of 23,000 16 to …read more

Source:: CyberAlert Feeds

      

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