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Automated Direct Messages: A Useful but Risky Marketing Tool">Automated Direct Messages: A Useful but Risky Marketing Tool

January 23rd, 2017 by Our Webmaster

By William Comcowich

automated Twitter direct messages for PR & marketing

Twitter users may have noticed they are receiving more direct messages. There’s a good chance those messages are automated. Automated direct messages, or DMs, on Twitter have become increasingly popular as a marketing tactic.

Twitter likely encouraged the practice when it eliminated the maximum character limit on the messages and improved functionality in other ways. Under the default settings, users can receive direct messages only from others they follow. Users can now change their default settings to receive DMs from people they don’t follow, although most people don’t bother.

DMs enable brands to promote their PR and marketing messages, and automating the …read more

Source:: CyberAlert Feeds

      

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