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Plunging Public Trust in Business Calls Loudly for PR & Corporate Social Responsibility Initiatives">Plunging Public Trust in Business Calls Loudly for PR & Corporate Social Responsibility Initiatives

January 19th, 2017 by Our Webmaster

By William Comcowich

plunging public trust in business PR

Public trust in government, business and the media has plummeted to new lows. Some urge PR to take a leading role in restoring trust.

The 2017 Edelman Trust Barometer shows the largest-ever drop in trust across the institutions of government, business, media and nongovernment organizations (NGOs). Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries, while trust levels in government (41 percent) dropped in 14 markets. Government is the least trusted institution in half of the 28 countries surveyed. The credibility of leaders also is in peril: CEO credibility dropped 12 percentage points …read more

Source:: CyberAlert Feeds

      

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