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Benefits, Challenges & Solutions of Competitive Intelligence through Media Monitoring">Benefits, Challenges & Solutions of Competitive Intelligence through Media Monitoring

January 17th, 2017 by Our Webmaster

By William Comcowich

media monitoring for competitive iintelligence

Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as consumers. Consumers sometimes fear that posting on social media will make them vulnerable to identity thieves and burglars. Yet many companies post truly sensitive information on social media.

Competitive intelligence, or collecting publicly available information about competitors, provides numerous benefits.

“The more you know, the more you grow. This is certainly the case when using social listening to keep tabs on the competition. Social …read more

Source:: CyberAlert Feeds

      

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