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Enlisting Employees as Brand Ambassadors: The Inside-Out Branding Strategy">Enlisting Employees as Brand Ambassadors: The Inside-Out Branding Strategy

January 16th, 2017 by Our Webmaster

By William Comcowich

employees as brand ambassadors

Image source: ICMA

Most organizations believe public relations means cultivating relationships with outside groups. Sometimes, they overlook a key constituency: employees.

Customers form opinions of brands based on their firsthand experiences throughout the purchase journey, not just on the information and promotional materials the company delivers. Employees throughout the organization, not just those in customer service and marketing, affect consumer opinion about the brand through interpersonal and social media engagement.

Employees can be a valuable resource to friends, neighbors and social media contacts who are contemplating a purchase. The dynamic has always existed. Social media now amplifies the effect greatly – …read more

Source:: CyberAlert Feeds

      

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