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Wendy’s Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?">Wendy’s Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?

January 16th, 2017 by Our Webmaster

By William Comcowich

wendy's twitter responses

Image source: Mike Mozart

Wendy’s has gained attention by roasting critics on Twitter. It’s an unusual strategy in corporate social media marketing where marketers and customer service teams typically worry about appeasing customers and being politically correct.

The fast-food chain is quick to contradict anyone who question its slogan that its beef is “fresh, never frozen.” In one heated exchange about how it delivers fresh beef, it responded “you forgot refrigerators existed for a second there.”

When one Tweeter user wrote “you’re food is trash.” Wendy’s responded: “No, your opinion is though.”

When another asked for directions to McDonald’s, Wendy’s replied with …read more

Source:: CyberAlert Feeds

      

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