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Facebook Reveals More Measurement Mistakes">Facebook Reveals More Measurement Mistakes

December 13th, 2016 by Our Webmaster

By William Comcowich

Facebook measurement mistakes

Just weeks after Facebook revealed it had miscalculated several video metrics, it announced it had found more measurement errors. In a blog post, Facebook reported two measurement errors.

It found an inconsistency in how it counts engagement such as likes and shares with off-site links in its mobile app. Specifically, it identified a discrepancy between the counts for the Like and Share Buttons via its Graph API and the counts when users entered a URL into the search bar in the Facebook mobile app. It is working on resolving the issue.

Facebook admitted it had misallocated the reporting of multiple Reactions …read more

Source:: CyberAlert Feeds

      

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