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Know Your Antique Case Furniture">Know Your Antique Case Furniture

December 23rd, 2016 by Our Webmaster

What is case furniture? Learn more about a number of different types of antique case furniture including the lowboy, the highboy, and the secretary. …read more

Source:: About Antiques

      

Posted in Uncategorized | No Comments »

2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing">2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing

December 22nd, 2016 by Our Webmaster

By William Comcowich

Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering the full range of issues, applications, and techniques for media monitoring and PR measurement were the most viewed during 2016. We hope the articles provide you a handy reference that answers your questions and helps you improve your PR and marketing analytics in the coming year.

Happy New Year!

Bill

William J. Comcowich
Editor, Media Measurement News
Glean.info

Social Media Monitoring & Measurement Methods that Produce Actionable Insights for Marketing & PR
Social media listening is …read more

Source:: CyberAlert Feeds

      

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How Marketing Automation Boosts Small Business">How Marketing Automation Boosts Small Business

December 20th, 2016 by Our Webmaster

By Rohan Ayyar

marketing-automation-1

Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm.

In many ways, owning a small or midsize business is like being David battling Goliath. Larger companies have the budget and manpower to maximize their marketing efforts while smaller businesses struggle to find cost-efficient marketing methods that attract the attention of prospects.

As online marketing evolves, small business can take advantage of a growing number of tactics, platforms and strategies to take on larger competitors and big brands.

Companies of all sizes need an effective marketing strategy to survive and prosper. Two key factors can lift small business …read more

Source:: CyberAlert Feeds

      

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Too Little PR Creates a Roadblock to New Electric Vehicle Purchases">Too Little PR Creates a Roadblock to New Electric Vehicle Purchases

December 19th, 2016 by Our Webmaster

By William Comcowich

electric car public relations, EV PR

Lack of adequate public relations may be putting the brakes on electric vehicle adoption. Other industries may learn a lesson from PR’s experience with the vehicles.

Despite significant advancements in electric vehicle (EV) technology, 60 percent of American drivers said they are unaware about electric cars and 80 percent have never ridden in or driven one, according to new survey by Altman Vilandrie & Company. Sixty percent of consumers who have experienced an EV enjoyed it; only 8 percent did not.

While advertising promotes specific car models, it’s PR that best creates awareness and knowledge of the advantages of electric …read more

Source:: CyberAlert Feeds

      

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Trump’s Attacks Require New PR Crisis Response Methods">Trump’s Attacks Require New PR Crisis Response Methods

December 16th, 2016 by Our Webmaster

By William Comcowich

Trump PR crises responses

Image source: Gage Skidmore via Flickr

The president elect’s penchant for high-profile attacks will change corporate communications and PR crisis management. Donald Trump frequently picked public fights in the media and on Twitter during the campaign and shows no sign of dropping the practice.

Trump has singled out specific businesses and organizations and their leaders as well as general business sectors. He recently lambasted Lockheed Martin, Boeing, Carrier, Chuck Jones of United Steelworkers 1999, and drug companies. For instance, he “cancelled” Boeing’s $4 billion contract to build new Air Force Ones with a single tweet. It’s highly likely other high-level …read more

Source:: CyberAlert Feeds

      

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PR Leaders Predict Increased & More Effective Media Analytics in 2017">PR Leaders Predict Increased & More Effective Media Analytics in 2017

December 15th, 2016 by Our Webmaster

By William Comcowich

PR measurement

Image source: Glean.info

Never mind streaming live video or photo sharing on social media. Many PR veterans predict that the growing importance of PR measurement, driven by increasingly powerful analytics tools, will be the most important trend in public relations in 2017.

“The ability to effectively measure PR is one of the biggest changes to the industry, thanks to the rise in technology,” John Hall, CEO of Influence & Co, states a Forbes article. “There are lots of ways you can gain an understanding of your PR content’s effectiveness, and you can use a customizable analytics template to …read more

Source:: CyberAlert Feeds

      

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Successful Video Marketing Requires Effective Media Metrics & Analytics">Successful Video Marketing Requires Effective Media Metrics & Analytics

December 14th, 2016 by Our Webmaster

By William Comcowich

video marketing

Image source: jsawkins

Especially recently, digital video has proven to be an extraordinarily effective way to market products and services. But many marketers have missed the trend because they don’t adequately measure video performance, according to a new survey from Demand Metric.

Nearly half of participants report ROI is improving for marketing videos, but a quarter say they don’t know what their returns are, according to the State of Video Marketing report from video platform Vidyard. Respondents who use advanced analytics are twice as likely to say their ROI is better and are more likely to increase their video …read more

Source:: CyberAlert Feeds

      

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PR & Marketing Analytics: Resolutions for 2017">PR & Marketing Analytics: Resolutions for 2017

December 13th, 2016 by Our Webmaster

By William Comcowich

PR marketing analytics 2017 resolutions

Analytics are an essential element of effective marketing and public relations. Analytics provide organizations data and insights needed to improve tactics, plan strategies, measure performance, and link data to key business outcomes like sales and revenue.

Unfortunately, many PR and marketing departments don’t obtain the full benefits of analytics that can improve PR and marketing outcomes. Only 15 percent of marketers say they can quantify the value of their social media campaigns, according to a CMO survey.

As the year quickly winds to a close, the time for preparing New Year resolutions approaches. Along with the common resolution to exercise more, …read more

Source:: CyberAlert Feeds

      

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Facebook Reveals More Measurement Mistakes">Facebook Reveals More Measurement Mistakes

December 13th, 2016 by Our Webmaster

By William Comcowich

Facebook measurement mistakes

Just weeks after Facebook revealed it had miscalculated several video metrics, it announced it had found more measurement errors. In a blog post, Facebook reported two measurement errors.

It found an inconsistency in how it counts engagement such as likes and shares with off-site links in its mobile app. Specifically, it identified a discrepancy between the counts for the Like and Share Buttons via its Graph API and the counts when users entered a URL into the search bar in the Facebook mobile app. It is working on resolving the issue.

Facebook admitted it had misallocated the reporting of multiple Reactions …read more

Source:: CyberAlert Feeds

      

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Soundalike Antique Furniture: Régence...">Soundalike Antique Furniture: Régence...

December 12th, 2016 by Our Webmaster

While they sound almost alike, Régence and Regency furniture are decidedly different styles. Learn how to distinguish Régence from Regency furniture. …read more

Source:: About Antiques

      

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