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How to Write Photo Captions that Boost Your PR & Marketing Message">How to Write Photo Captions that Boost Your PR & Marketing Message

November 30th, 2016 by Our Webmaster

By William Comcowich

writing photo caption tips

writing photo caption tips

Photo captions in PR and marketing materials are often an afterthought. Those who neglect captions, also called cut lines, miss a valuable opportunity to spread their key message.

Ann Wylie of Wylie Communications offers these facts about photo captions:

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Smaller Businesses Struggle to Assess Value of Marketing on Instagram and Other Social Media">Smaller Businesses Struggle to Assess Value of Marketing on Instagram and Other Social Media

November 30th, 2016 by Our Webmaster

By William Comcowich

instagrarm social media measurement

Most small and mid-size businesses do not use Instagram and many don’t use social media at all, according to a new survey. That’s concerning. Social media can be an effective marketing tool for small businesses if they learn how to use it well. Small businesses can attract consumer attention and build customer relationships relatively easily on social media. Consumers like businesses to answer their questions and interact with them on social media, and small businesses can gain a competitive edge by engaging with consumers on social media.

The Manta poll of over 1400 small business owners focused on Instagram. It …read more

Source:: CyberAlert Feeds

      

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What’s the Most Cost-Effective New Way to Promote Marketing and PR Content? You’ll Be Surprised">What’s the Most Cost-Effective New Way to Promote Marketing and PR Content? You’ll Be Surprised

November 29th, 2016 by Our Webmaster

By William Comcowich

social media advertising

Social media advertising can help brands from drowning in a sea of content.

Online marketing experts call social media advertising one of the most – and perhaps the most — effective new marketing strategies to promote content. While social media advertising has long been used to promote products, its success in promoting marketing and PR content such as white papers, blog posts and news releases is a newer phenomenon.

A survey by Orbit Media Studios found that more bloggers are now promoting their posts through paid social. Although only 14% of bloggers surveyed are paying for visitors, the number more than …read more

Source:: CyberAlert Feeds

      

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Few Firms Can Measure their Social Media Marketing Performance">Few Firms Can Measure their Social Media Marketing Performance

November 29th, 2016 by Our Webmaster

By William Comcowich

social media measurement

Most firms cannot measure the performance of their social media marketing, new research reveals. In the absence of solid measurement results, most believe social media activities contribute little to their overall performance.

Almost half of firms (44.1 percent) say they haven’t been able to show the impact of their social media spending and only 4.6 percent said it contributes very highly to company performance, according to the latest CMO Survey.

Just over one-third (35.6 percent) say they have a good qualitative sense of the impact, but cannot quantify it. Only 20.3 percent of marketers say they have quantitatively proven the …read more

Source:: CyberAlert Feeds

      

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Is the Rise of ‘Micro-Persuasion’ the End of Mass Communications?">Is the Rise of ‘Micro-Persuasion’ the End of Mass Communications?

November 29th, 2016 by Our Webmaster

By mkling

partisan-internet

As the presidential election illustrates, Americans are divided among economic lines, geographic lines, racial lines, gender lines. We’re especially divided along partisan lines. The diminishing circulation of major newspapers and the rise of bloggers, niche websites, and social media accelerated the trend of increasing media fragmentation. The 2016 election illustrates how divided we’ve become.

The public has lost trust in traditional media. Instead of reading major newspapers or websites of major media outlets, the public obtains news from social media or an array of partisan websites. Partisan viewers seek information that supports their current views and eagerly share the posts …read more

Source:: CyberAlert Feeds

      

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Should Marketers Focus on Just One Social Media Network?">Should Marketers Focus on Just One Social Media Network?

November 29th, 2016 by Our Webmaster

By mkling

question-mark

Brands will revamp their social media strategy and focus on fewer networks – perhaps even just one next year. At least that’s what some predict.

Many organizations promote their messages on multiple platforms. As new social media platforms emerge, they attempt to the join the ranks of the major players, sometimes successfully.

But marketers, especially those at small businesses and nonprofits, can’t jump on every single platform that comes along. Next year will see a trend toward refinement. “Rather than spending equal effort on five different platforms, more businesses will find one platform that works especially well for them, and narrow their …read more

Source:: CyberAlert Feeds

      

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The New Blogging Strategy: Longer & Fewer Posts – Does It Work?">The New Blogging Strategy: Longer & Fewer Posts – Does It Work?

November 29th, 2016 by Our Webmaster

By mkling

blog-1513528_640

PR and marketing pros often wonder about the most effective length for blog posts.

A new survey reveals that bloggers are dedicating more time to creating posts, writing longer posts, and publishing fewer posts. And bloggers who follow those strategies say they achieve better results, according to a survey by Orbit Media Studios. CyberAlert has found that the findings apply to corporate as well as independent bloggers.

CyberAlert found in a recent analysis that its posts of over 1,200 words achieve better search engine results on the key words that appear in the headline and first paragraph.

Time Investment in Blogging

According …read more

Source:: CyberAlert Feeds

      

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How PR Can Gain Better Access to CEOs & Greater Influence in the C-Suite">How PR Can Gain Better Access to CEOs & Greater Influence in the C-Suite

November 29th, 2016 by Our Webmaster

By mkling

meeting-1219530_640

Although communications professionals have attained a good deal of respect and influence in the corporate boardroom, they deserve more. The C-suite and board can benefit greatly from the perspective of an experienced communicator. PR and other communications can take steps to improve their access to C-level decision-makers and their impact on corporate policy.

A recent survey by APCO Worldwide indicates that:

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As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance">As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance

November 29th, 2016 by Our Webmaster

By mkling

truth-257160_640

With the 2016 election over, purveyors of fake news will turn their attention from candidates to corporations. Companies and large not-for-profit organizations now need to more closely monitor news and social media. Early detection of bogus news and aggressive measures to refute the story can minimize viral spread and prevent serious damage to corporate reputation.

Pepsi may have been the first victim. Supporters of president-elect Donald Trump advocated a boycott of Pepsi after a fictitious article that PepsiCo (PEP) CEO Indra Nooyi told Trump fans to “take their business elsewhere.” Fake news sites published the fake quote and urged a boycott. …read more

Source:: CyberAlert Feeds

      

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George Ohr Crimped Vase">George Ohr Crimped Vase

November 22nd, 2016 by Our Webmaster

Wondering how much your George Ohr vase is worth? Use this guide to help you identify and value pottery crafted by George Ohr. …read more

Source:: About Antiques

      

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