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PR’s Crucial Role in Responding to DDoS Attacks that Interrupt the Organization’s Internet Services">PR’s Crucial Role in Responding to DDoS Attacks that Interrupt the Organization’s Internet Services

October 31st, 2016 by Our Webmaster

By William Comcowich

A distributed denial-of-service (DDoS) attack that shut down much of America’s internet recently was reportedly the largest ever. Dyn, a company that controls much of the internet’s domain name system infrastructure, came under sustained attack for most of Oct. 21, bringing down sites like Twitter, the Guardian, Netflix, Reddit, CNN and many others. Any event […]

The post PR’s Crucial Role in Responding to DDoS Attacks that Interrupt the Organization’s Internet Services appeared first on CyberAlert Blog.

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PR’s Crucial Role in Responding to DDoS Attacks that Interrupt Internet Service">PR’s Crucial Role in Responding to DDoS Attacks that Interrupt Internet Service

October 31st, 2016 by Our Webmaster

By William Comcowich

A distributed denial-of-service (DDoS) attack that shut down much of America’s internet recently was reportedly the largest ever. Dyn, a company that controls much of the internet’s domain name system infrastructure, came under sustained attack for most of Oct. 21, bringing down sites like Twitter, the Guardian, Netflix, Reddit, CNN and many others. Any event […]

The post PR’s Crucial Role in Responding to DDoS Attacks that Interrupt Internet Service appeared first on CyberAlert Blog.

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How to Obtain Maximum Benefits from Marketing Analytics">How to Obtain Maximum Benefits from Marketing Analytics

October 28th, 2016 by Our Webmaster

By William Comcowich

Businesses and not-for-profit organizations clearly want data to guide their marketing decisions. But at the same time, many marketing executives realize that data-driven marketing falls short of its promise. Most successful marketers (81%) want to increase spending for data-driven marketing, and 83% believe it’s important to make data-guided decisions, according to recent research from […]

The post How to Obtain Maximum Benefits from Marketing Analytics appeared first on CyberAlert Blog.

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10 Assumptions to Save Your Organization in a PR Crisis">10 Assumptions to Save Your Organization in a PR Crisis

October 25th, 2016 by Our Webmaster

By William Comcowich

Crises can come from many causes: product recalls, employee mistakes or malfeasance, accidents, natural or environmental disasters, or attacks by critics. Most corporate crises strike out of nowhere. No organization is immune. Even companies with unsullied reputations can get burned. Unfortunately, ill-serving assumptions abound about crisis management. The wrong assumptions cause a lack of preparation […]

The post 10 Assumptions to Save Your Organization in a PR Crisis appeared first on CyberAlert Blog.

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The Ins and Outs of Haviland Limoges China">The Ins and Outs of Haviland Limoges China

October 24th, 2016 by Our Webmaster

Beginning to research a Haviland Limoges china pattern? Read this overview first to take in some key points that will help. …read more

Source:: About Antiques

      

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Google Limits Keyword Data – How Marketing and PR Can Respond">Google Limits Keyword Data – How Marketing and PR Can Respond

October 21st, 2016 by Our Webmaster

By William Comcowich

Marketers, PR and SEO professionals turn to Google’s Keyword Planner to refine their keywords when producing blog posts and other website content. To their dismay, Google has severely curtailed functionality of inactive AdWords accounts or accounts with low monthly spending. Targeting the right keywords is essential for winning top organic search engine results. Marketers who […]

The post Google Limits Keyword Data – How Marketing and PR Can Respond appeared first on CyberAlert Blog.

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Donald Trump’s 7 Major Public Relations Mistakes">Donald Trump’s 7 Major Public Relations Mistakes

October 20th, 2016 by Our Webmaster

By William Comcowich

Pundits praised Donald Trump’s PR skills when he out maneuvered competitors during the Republican primaries. Company spokespeople could learn some lessons from the real estate mogul turned politician, they said, even if they disagree with him. His outlandish remarks and confrontational style produced substantial media attention that was instrumental in winning primary votes. Observers still […]

The post Donald Trump’s 7 Major Public Relations Mistakes appeared first on CyberAlert Blog.

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Why Key Messages are Essential for PR – and How to Create Them">Why Key Messages are Essential for PR – and How to Create Them

October 20th, 2016 by Our Webmaster

By William Comcowich

Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. “In addition to audience retention and the ability to respond to questions faster, having agreed-upon messaging in place helps you align client stakeholders, build spokesperson confidence and provide […]

The post Why Key Messages are Essential for PR – and How to Create Them appeared first on CyberAlert Blog.

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12 Tips for Accomplishing More at PR & Marketing Conferences">12 Tips for Accomplishing More at PR & Marketing Conferences

October 19th, 2016 by Our Webmaster

By William Comcowich

The fast-approaching conference season offers a goldmine of learning and networking opportunities for PR and marketing professionals. Besides presenting superb opportunities to promote your brand, conferences offer an excellent opportunity to learn about industry best practices, emerging trends and valuable business skills. While conferences overflow with valuable information and networking opportunities, compressed schedules create a […]

The post 12 Tips for Accomplishing More at PR & Marketing Conferences appeared first on CyberAlert Blog.

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Why PR Must Push for Corporate Social Responsibility">Why PR Must Push for Corporate Social Responsibility

October 19th, 2016 by Our Webmaster

By William Comcowich

Corporate social responsibility can win media attention and public respect. New research also shows that socially responsible companies enjoy superior financial performance. Recognizing that social responsibility supports long-term business performance, companies are allocating bigger budgets to the community engagement team, according to The CEO Force for Good, produced by the CECP in association with The […]

The post Why PR Must Push for Corporate Social Responsibility appeared first on CyberAlert Blog.

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