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Elements of Effective B2B Content Marketing Today">Elements of Effective B2B Content Marketing Today

September 30th, 2016 by Our Webmaster

By William Comcowich

Successful B2B content marketers follow similar strategies. They have a documented content marketing strategy, stress creation of high-quality content, and measure content marketing performance, reveals the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America. B2B marketers believe content marketing is a successful strategy. Most (62%) of the B2B marketers surveyed say their […]

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PR Careers: Perception Diverges from Reality">PR Careers: Perception Diverges from Reality

September 30th, 2016 by Our Webmaster

By William Comcowich

Public relations professional is among the over-rated jobs, according to new research. Perception falls short of reality for jobs like PR executive that can be stressful, involve long hours and have a high turnover, reveals CareerCast’s annual Most Overrated Jobs of 2016 report The study rated professions based on U.S. Bureau of Labor Statistics numbers […]

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Many Influencer Marketing Campaigns Lack Proper Disclosures on Payments; FTC Cracking Down">Many Influencer Marketing Campaigns Lack Proper Disclosures on Payments; FTC Cracking Down

September 28th, 2016 by Our Webmaster

By William Comcowich

The Federal Trade Commission has released guidelines for disclosing sponsored social media posts. Yet many social media influencers and brands have not gotten the message. Paid advertisements masquerading as innocent photos continue to abound. Informed readers likely find them annoying. Marketers may be especially annoyed, feeling they make the entire marketing industry look bad. Are […]

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6 Steps to Stop Trolls from Harming Your Brand’s Reputation">6 Steps to Stop Trolls from Harming Your Brand’s Reputation

September 28th, 2016 by Our Webmaster

By William Comcowich

Trolls – those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and undermine a person’s or a company’s hard-won reputation. Once mainly a problem for individuals, trolls are increasingly attacking organizations online. Attempting to reason with them or accommodate them won’t work since they want only […]

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Bold Change Required to Benefit from Data Analytics">Bold Change Required to Benefit from Data Analytics

September 27th, 2016 by Our Webmaster

By William Comcowich

Companies must embrace bold change and abandon incrementalism to fully benefit from data analytics, asserts a new Gartner white paper. Incremental change may feel safe, as managers believe it avoids mistaken commitments to the wrong strategy. However, successfully integrating data analytics into digital business is not incremental. It calls for reorganizing the entire business model […]

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How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone">How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict Most Everyone

September 27th, 2016 by Our Webmaster

By William Comcowich

Gauging the value of social media marketing remains a continuing challenge for many organizations. Accurate measurement is essential to decide how much to invest in social media and to determine which campaigns perform best. However, both companies and nonprofit organizations find that selecting the right metrics, measuring the value of social media, and connecting social […]

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How to Improve Collaboration between PR & Marketing (and Boost Business Results)">How to Improve Collaboration between PR & Marketing (and Boost Business Results)

September 27th, 2016 by Our Webmaster

By William Comcowich

Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the organization’s message, support the brand’s image and create measureable results. Integrating the two is more critical than ever, […]

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What Marketers Need to Know about Google’s Possum Update">What Marketers Need to Know about Google’s Possum Update

September 26th, 2016 by Our Webmaster

By William Comcowich

You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine algorithm. Google did not announce the adjustment. SEO pros first noticed a massive […]

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Text Marketing: An Untapped & Potentially Profitable Marketing Strategy">Text Marketing: An Untapped & Potentially Profitable Marketing Strategy

September 23rd, 2016 by Our Webmaster

By William Comcowich

While most savvy PR and marketing teams enthusiastically pursue social media strategies, many may neglect another communication channel that could offers untapped potential (and also risk): texting. Organizations targeting younger people may especially benefit from text messages. A new survey from OpenMarket, which offers cloud-based mobile messaging solutions, reveals that millennials prefer to communicate with […]

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5 PR & Digital Marketing Lessons from Obama">5 PR & Digital Marketing Lessons from Obama

September 22nd, 2016 by Our Webmaster

By William Comcowich

Whatever your political preferences, you’d have to agree that Barack Obama and his team know how to promote their public relations message through digital marketing. They carefully craft the message to be shareable across social media and to especially resonate with young people, his most enthusiastic supporters. That effort and skill repeatedly produce posts that […]

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