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Why Spending for Social Media Marketing Falls Short of Expectations">Why Spending for Social Media Marketing Falls Short of Expectations

August 31st, 2016 by Our Webmaster

By William Comcowich

Although companies spend more on social media, brands spend less than marketing managers had predicted, perplexing many advocates of social media marketing. Social media marketing spending has increased 234% over the last seven years, rising from 3.5% of marketing budgets in 2009 to 11.7% in 2016, a new CMO Survey reveals. However, those figures fall […]

The post Why Spending for Social Media Marketing Falls Short of Expectations appeared first on CyberAlert Blog.

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Influencer Marketing: The Need for Measurement (and What Metrics to Use)">Influencer Marketing: The Need for Measurement (and What Metrics to Use)

August 31st, 2016 by Our Webmaster

By William Comcowich

You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI? Without adequate measurement, it’s impossible to know. That’s a common problem. Many marketers struggle to measure their […]

The post Influencer Marketing: The Need for Measurement (and What Metrics to Use) appeared first on CyberAlert Blog.

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5 Wild and Wonderful Antique Chair Styles">5 Wild and Wonderful Antique Chair Styles

August 30th, 2016 by Our Webmaster

Think you’ve seen it all when it comes to antique chairs? Check out five intriguing examples including the curule, gondola, klismos, and savonarola. …read more

Source:: About Antiques

      

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PR Crisis Management Lessons from Mylan’s EpiPen Pricing Controversy">PR Crisis Management Lessons from Mylan’s EpiPen Pricing Controversy

August 30th, 2016 by Our Webmaster

By William Comcowich

Mylan’s EpiPen controversy offers lessons in PR and social media crisis management. Mylan Pharmaceuticals faced a firestorm of criticism from patients, politicians and the media when it increased the price of its EpiPen to $600, a 400% increase over the last seven years. It increased the price 15% in the fourth quarter of 2015, and […]

The post PR Crisis Management Lessons from Mylan’s EpiPen Pricing Controversy appeared first on CyberAlert Blog.

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How Brands Annoy Customers on Social Media">How Brands Annoy Customers on Social Media

August 29th, 2016 by Our Webmaster

By William Comcowich

Brands have a problem on social media: Many people think they’re annoying. Too many promotions, pitiful attempts at humor and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to unfollow brands. It doesn’t have to be that way: 86% of consumers want to and do follow brands […]

The post How Brands Annoy Customers on Social Media appeared first on CyberAlert Blog.

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How Social Media Listening Boosts Social Selling">How Social Media Listening Boosts Social Selling

August 29th, 2016 by Our Webmaster

By William Comcowich

A CEO of a mid-size advertising company received a call from one of her vendors while working in office. When the vendor started pitching his new offer, the CEO said she wanted to hear more but was busy at the time. The vendor kept pushing even though the CEO said she needed to talk later. […]

The post How Social Media Listening Boosts Social Selling appeared first on CyberAlert Blog.

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Is Your Employee Social Media Policy Outdated?">Is Your Employee Social Media Policy Outdated?

August 26th, 2016 by Our Webmaster

By William Comcowich

Companies may wish to revisit their employee social media policies following a recent National Labor Relations Board ruling. Many companies enforce social media policies that restrict employees from criticizing their employers on social media. Those polices are now legally questionable. The National Labor Board recently ordered Chipotle to rehire a worker fired in March after […]

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The Cloud-Based Solution to the Growing Review & Approval Challenge">The Cloud-Based Solution to the Growing Review & Approval Challenge

August 25th, 2016 by Our Webmaster

By William Comcowich

PR and marketing teams engage in review and approval almost daily. In the current conventional review process, communications professionals email Word and PDF files from reviewer to reviewer who use emails to respond with suggestions for copy changes. A project or traffic manager acts as a traffic cop, trying to keep the process on schedule. […]

The post The Cloud-Based Solution to the Growing Review & Approval Challenge appeared first on CyberAlert Blog.

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Snapchat vs. Instagram: Pros and Cons for Marketing & PR">Snapchat vs. Instagram: Pros and Cons for Marketing & PR

August 25th, 2016 by Our Webmaster

By William Comcowich

Snapchat and Instagram bear remarkable similarities. Both are extremely popular among teens and college-aged users. Both emphasize photo sharing. With limited time and resources, brands may wish to concentrate on just one. Marketers can determine where to invest their resources by understanding the unique features of the two social media platforms. Demographic Differences Although […]

The post Snapchat vs. Instagram: Pros and Cons for Marketing & PR appeared first on CyberAlert Blog.

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Letter to the Editor: An Often Overlooked, but Effective PR Tool">Letter to the Editor: An Often Overlooked, but Effective PR Tool

August 24th, 2016 by Our Webmaster

By William Comcowich

PR pros seeking an alternative to the press release may wish to consider the letter to the editor. Letters to the editor are not just rants and complaints. A well-conceived letter appearing on a magazine or newspaper’s highly visible and often controversial opinion or editorial page can gain significant attention for nonprofits and businesses. “When […]

The post Letter to the Editor: An Often Overlooked, but Effective PR Tool appeared first on CyberAlert Blog.

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