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The Challenges of Realizing Benefits from Marketing Data">The Challenges of Realizing Benefits from Marketing Data

June 30th, 2016 by Our Webmaster

By William Comcowich

Marketers struggle to access data and understand customers, new research reveals. Despite efforts to make data more accessible to marketing teams, 46 percent of marketers are dissatisfied with the amount of data available to them, and more than half (57 percent) are not satisfied with the effort required to gather different types of data, reveals […]

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On Establishing C-Level Executives as Thought Leaders: The Role of PR and Corporate Communications">On Establishing C-Level Executives as Thought Leaders: The Role of PR and Corporate Communications

June 30th, 2016 by Our Webmaster

By William Comcowich

C-suite executives, entrepreneurs, consultants, and corporate communications professionals often tout the term “thought leadership.” Thought leadership involves publishing articles, giving speeches or making broadcast appearances that establish the individual as a leader in his or her field, an authority in a business or subject-matter niche, and an innovative thinker. At its best, thought leadership ranks […]

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The Surprising Value of Social Media for Investor Relations">The Surprising Value of Social Media for Investor Relations

June 29th, 2016 by Our Webmaster

By William Comcowich

Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media for Investor Relations Survey, 72 percent to be exact, said they don’t use social media for their […]

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Is Virtual Reality Marketing Ready for Prime Time?">Is Virtual Reality Marketing Ready for Prime Time?

June 29th, 2016 by Our Webmaster

By William Comcowich

Many call virtual reality the new frontier of marketing. Some call it the next new big thing in marketing. Others say it’s not quite ready for prime time. Virtual reality offers 360-degree, three-dimensional videos through either headsets or 360 degree online videos. Viewers feel as if they are fully immersed in the experience, be […]

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Why People Share Facebook Content: New Research">Why People Share Facebook Content: New Research

June 28th, 2016 by Our Webmaster

By William Comcowich

Why do people share other users’ content on Facebook? The answer to that question is the Holy Grail for Facebook marketers. That’s probably why Fractl surveyed 2,000 consumers to find out why people share third-party content. The results may be useful for social media marketers operating on the world’s most popular network. Perhaps not surprisingly, […]

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PR’s Role in Managing the Brexit Crisis">PR’s Role in Managing the Brexit Crisis

June 28th, 2016 by Our Webmaster

By William Comcowich

As the world continues to absorb Britain’s momentous decision to leave the European Union, PR and marketing professionals mull what “Brexit” means to their particular industries and organizations. Practically all industries are considering how the departure will impact them, and PR and marketing is no different. Ignoring the issue could lead to a PR […]

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Dozens of Roseville Pottery Patterns Identified">Dozens of Roseville Pottery Patterns Identified

June 27th, 2016 by Our Webmaster

Roseville produced many, many patterns and this guide can help you identify them. …read more

Source:: About Antiques

      

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Measuring Mobile Marketing Requires Different Metrics">Measuring Mobile Marketing Requires Different Metrics

June 27th, 2016 by Our Webmaster

By William Comcowich

Mobile internet access has changed customer behavior and marketing strategies. Marketers are placing a priority on mobile, investing more in new technologies and strategies. But, while progressive marketers adapt to mobile behavior, their measurement practices lag. Many suffer from organizational confusion and lack of resources, according to a Forrester Research study. Citing lack of resources, […]

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Identifying Antique Dining Table Styles and Types">Identifying Antique Dining Table Styles and Types

June 25th, 2016 by Our Webmaster

Wondering what kind of antique dining table you have on your hands? Take a look at this feature for several unique examples. …read more

Source:: About Antiques

      

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Study: Most People Share Articles They Don’t Read">Study: Most People Share Articles They Don’t Read

June 24th, 2016 by Our Webmaster

By William Comcowich

Many people who share posts on social media don’t read what they share. According to a new study by Columbia University and the French National Institute, 59% of links shared on social media were never clicked on and opened. The analysis of 2.8 million shares, 75 billion potential views and 9.6 million actual clicks to […]

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