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6 Common PR Mistakes Start-ups Must Avoid">6 Common PR Mistakes Start-ups Must Avoid

May 31st, 2016 by Our Webmaster

By William Comcowich

Public relations can provide substantial benefits to startups, even early-stage startups. PR does more than support product launches. PR can help attract venture capital and other investor support, introduce products and services, and entice top-notch talent. Even before product launches, PR can achieve media coverage on the company’s research, patents, new board members, new hires, […]

The post 6 Common PR Mistakes Start-ups Must Avoid appeared first on CyberAlert Blog.

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Antique Furniture Glossary">Antique Furniture Glossary

May 28th, 2016 by Our Webmaster

Want to learn more about antique furniture? Start with this glossary of furniture terms linking to articles with illustrations. …read more

Source:: About Antiques

      

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Teco">Teco

May 27th, 2016 by Our Webmaster

Terra Cotta Tile Works marked their Teco pottery lines with this mark beginning in 1902. Page 50. …read more

Source:: About Antiques

      

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Facebook Sees Sluggish Reaction to its New Reactions, Limiting Social Media Measurement Value">Facebook Sees Sluggish Reaction to its New Reactions, Limiting Social Media Measurement Value

May 27th, 2016 by Our Webmaster

By William Comcowich

Since February, users can select from a range of emoji options that describe their feelings about a post, including love, ha-ha, yay, wow, sad and angry. As with likes, Facebook displays the number of reactions for each emoji on a post or photo. An analysis of 130,000 Facebook posts with a large number of followers […]

The post Facebook Sees Sluggish Reaction to its New Reactions, Limiting Social Media Measurement Value appeared first on CyberAlert Blog.

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The Emotional Complexity of Viral Content">The Emotional Complexity of Viral Content

May 26th, 2016 by Our Webmaster

By William Comcowich

What causes some content to go viral while most posts are ignored? As you might suspect, emotion is a key factor, but not how you might think. It’s true that people abundantly share positive, feel-good posts, but new research reveals that reasons why some go viral involve more than just one emotion. Where emotions fall […]

The post The Emotional Complexity of Viral Content appeared first on CyberAlert Blog.

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PIckard: From Decorating Studio to China...">PIckard: From Decorating Studio to China...

May 25th, 2016 by Our Webmaster

Pickard Decorating Studios produced some fine pieces of antique porcelain, and later fine china. Find out more about this company, including what makes its pieces valuable, through this question and answer feature. …read more

Source:: About Antiques

      

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The Social Media Measurement Quandary – and Some Solutions">The Social Media Measurement Quandary – and Some Solutions

May 25th, 2016 by Our Webmaster

By William Comcowich

Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media Examiner survey of 5,000 marketers. The measurement issue has plagued marketers since the dawn […]

The post The Social Media Measurement Quandary – and Some Solutions appeared first on CyberAlert Blog.

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Checklist: Selecting a Media Monitoring and Measurement Vendor">Checklist: Selecting a Media Monitoring and Measurement Vendor

May 25th, 2016 by Our Webmaster

By William Comcowich

More companies and non-profit organizations are using social media monitoring and measurement dashboards to improve customer service, conduct market research and identify successful marketing strategies. PR departments have long used news clipping services and media measurement services to manage corporate reputation, handle PR crisis, and assess the impact and value of public relations activities. Finding […]

The post Checklist: Selecting a Media Monitoring and Measurement Vendor appeared first on CyberAlert Blog.

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Content Marketing Propels Growth of Agencies and Clients">Content Marketing Propels Growth of Agencies and Clients

May 24th, 2016 by Our Webmaster

By William Comcowich

Content marketing is a major factor propelling the growth of digital marketing and PR agencies – and many of their clients. Over 64 percent of agencies report that they are either stable or growing, according to a new survey by content marketing company Tempesta Media. Of the 50 percent of agencies reporting outright growth, the […]

The post Content Marketing Propels Growth of Agencies and Clients appeared first on CyberAlert Blog.

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Social Media Marketing Lessons from Withering Vine">Social Media Marketing Lessons from Withering Vine

May 24th, 2016 by Our Webmaster

By William Comcowich

Once a social media favorite, Vine is wilting. News outlets and pundits – all with their own puns — say leading influencers are swinging away from Vine to Facebook, Instagram or YouTube. When the platform launched in 2013, its shareable, four-second looping videos quickly ripened into an influencer marketing dream. Companies eagerly partnered with influencers […]

The post Social Media Marketing Lessons from Withering Vine appeared first on CyberAlert Blog.

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