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Worcester Royal Porcelain Co.">Worcester Royal Porcelain Co.

April 29th, 2016 by Our Webmaster

Pottery and Porcelain Marks – Worcester Royal Porcelain Co. Page 55. …read more

Source:: About Antiques

      

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Volkswagen Sees Recovery from Emissions Scandal">Volkswagen Sees Recovery from Emissions Scandal

April 29th, 2016 by Our Webmaster

By William Comcowich

Volkswagen’s emissions testing scandal last autumn was so severe some observers said it threatened to send the company to the junkyard. But Volkswagen now believes it has turned a corner and hopes to speed away from the crisis, leaving it behind in the smog (sorry about that). Volkswagen suffered its worst-ever annual loss of €1.58 […]

The post Volkswagen Sees Recovery from Emissions Scandal appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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How to Create Fantastic Webinars that Deliver Kick-Ass Results">How to Create Fantastic Webinars that Deliver Kick-Ass Results

April 28th, 2016 by Our Webmaster

By William Comcowich

Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, connect with customers, educate customers, generate qualified leads, and establish your organization as an authority in its industry. Surprisingly, only 31 percent of marketers hold webinars, according to the Content Marketing Institute’s 2015 B2C Content Marketing survey, while 93 percent […]

The post How to Create Fantastic Webinars that Deliver Kick-Ass Results appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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The Largest Flaw in Influencer Marketing Campaigns">The Largest Flaw in Influencer Marketing Campaigns

April 27th, 2016 by Our Webmaster

By William Comcowich

Influencer marketing is now a prevalent PR and marketing tactic. PR agencies and corporate departments frequently boast about the benefits of influencer marketing to clients and corporate C-suite executives as a powerful yet affordable strategy. By partnering with influencers, that is, social media celebrities or personalities with substantial and loyal followings, brands can dramatically increase […]

The post The Largest Flaw in Influencer Marketing Campaigns appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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Whole Foods Case Study: When Is a Counter-Offensive the Best PR Crisis Response?">Whole Foods Case Study: When Is a Counter-Offensive the Best PR Crisis Response?

April 27th, 2016 by Our Webmaster

By William Comcowich

PR experts typically recommend against going on the offensive when faced with a PR crisis. Counter-attacking accusers only makes matters worse, they say. Instead, assume a defensive position, quickly apologize, correct the situation and make amends. Sometimes, however, the best defense is a good offense. Whole Foods chose to take the offense when it was […]

The post Whole Foods Case Study: When Is a Counter-Offensive the Best PR Crisis Response? appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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Media Monitoring & Measurement: Essential Tools in PR Crises">Media Monitoring & Measurement: Essential Tools in PR Crises

April 27th, 2016 by Our Webmaster

By William Comcowich

Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications measurement plan. “You need to know what’s happening out there, and your dashboard software is the most important piece of any crisis environment,” says Josh Machiz, director of integrated marketing at Nasdaq in its white […]

The post Media Monitoring & Measurement: Essential Tools in PR Crises appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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Passing of Prince Leads to Surprising Corporate Social Media Missteps">Passing of Prince Leads to Surprising Corporate Social Media Missteps

April 26th, 2016 by Our Webmaster

By William Comcowich

The passing of Prince offers examples of how not to conduct social media marketing. Marketers naturally posted their respects to the musician on social media, often including a connection to their brands. Cheerios issued the tweet “Rest in Peace” against a purple background and the #prince hashtag. In place of the dot above the ‘i’ […]

The post Passing of Prince Leads to Surprising Corporate Social Media Missteps appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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How to Find and Work with Freelance Writers">How to Find and Work with Freelance Writers

April 25th, 2016 by Our Webmaster

By William Comcowich

With the Internet, working remotely has become much easier. The Internet has greatly enhanced the ability of freelancers to earn a decent living – and of clients to find the most capable freelancers. More companies, including PR agencies and corporate departments, hire remote workers like freelance writers and web designers to meet the demands of […]

The post How to Find and Work with Freelance Writers appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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Impact on PR & Marketing of New Facebook News Feed Algorithm">Impact on PR & Marketing of New Facebook News Feed Algorithm

April 25th, 2016 by Our Webmaster

By William Comcowich

Facebook has yet again modified its News Feed algorithm to change what people see in their feeds. The social media giant announced last week that is placing greater emphasis on time spent reading a post regardless of whether the user opened the article. In previous update just a few months ago, Facebook touted the importance […]

The post Impact on PR & Marketing of New Facebook News Feed Algorithm appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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What Should Corporate Executives Talk about on Social Media?">What Should Corporate Executives Talk about on Social Media?

April 22nd, 2016 by Our Webmaster

By William Comcowich

The power of social media escapes many C-level executives. Many PR professionals are attempting to educate CEOs and other C-level executives on the benefits of business executives actively participating on social media. “There’s been a lot of industry buzz encouraging CEOs and other senior business leaders to engage on social media, but not much has […]

The post What Should Corporate Executives Talk about on Social Media? appeared first on CyberAlert Blog.

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Source:: CyberAlert Feeds

      

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