OhioCollector.com   is a division of Pilgrim Media



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Search

Sponsors

Increasing Personalization in Digital Marketing to Improve Customer Experience and Business Results">Increasing Personalization in Digital Marketing to Improve Customer Experience and Business Results

February 29th, 2016 by Our Webmaster

By William Comcowich

Personalized marketing and advertising programs deliver improved results in digital media, studies show. As a result, highly personalized targeting is gaining a larger share of marketing budgets. To better implement personalization, marketers are also shifting how they measure the online customer experience. Studies show that irrelevant content greatly annoys most consumers. For instance, a […]

The post Increasing Personalization in Digital Marketing to Improve Customer Experience and Business Results appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

What Twitter’s New Timeline Means for PR & Marketers">What Twitter’s New Timeline Means for PR & Marketers

February 26th, 2016 by Our Webmaster

By William Comcowich

Twitter has just launched a new timeline that some say changes the unique nature of the social media network with the 240-character limit and the chronological order timeline. Twitter has developed an algorithm that finds tweets users missed while they were away but may probably find interesting and important. Remaining Tweets are still displayed directly […]

The post What Twitter’s New Timeline Means for PR & Marketers appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

Is Media Relations Dying?">Is Media Relations Dying?

February 26th, 2016 by Our Webmaster

By William Comcowich

Media relations is the traditional core of public relations. With the demise of print newspapers and the corresponding rise of digital alternatives, some public relations veterans say media relations is disappearing. Industry observers point to several trends. Print circulation continues to dwindle. The sky is falling on print newspapers faster than most people realize, says […]

The post Is Media Relations Dying? appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

A Powerful New Way for PR to Distribute News. Here’s How to Use It">A Powerful New Way for PR to Distribute News. Here’s How to Use It

February 25th, 2016 by Our Webmaster

By William Comcowich

Most PR folks distribute news by using a news release distribution service. And by consulting media directories to identify and pitch interested journalists. And by posting the news release on their owned media sites. Savvy PR professionals also now use Twitter to distribute their news. Twitter is an important news channel. Almost six out of […]

The post A Powerful New Way for PR to Distribute News. Here’s How to Use It appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

Listen Up: Social Media Monitoring & Measurement Methods that Produce Actionable Insights for Marketing & PR">Listen Up: Social Media Monitoring & Measurement Methods that Produce Actionable Insights for Marketing & PR

February 25th, 2016 by Our Webmaster

By William Comcowich

More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media monitoring to better understand customers, prospects and markets. The survey […]

The post Listen Up: Social Media Monitoring & Measurement Methods that Produce Actionable Insights for Marketing & PR appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

How Retargeting Reinforces Marketing Messages at Low Cost – and Delivers New Customers">How Retargeting Reinforces Marketing Messages at Low Cost – and Delivers New Customers

February 24th, 2016 by Our Webmaster

By William Comcowich

An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem like major corporations. With retargeting, also called remarketing, you pay to advertise only to individuals who have already visited your website, but didn’t make a purchase. The goal […]

The post How Retargeting Reinforces Marketing Messages at Low Cost – and Delivers New Customers appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

Meltwater White Paper Promoting Use of AVEs for PR Measurement Unleashes Barrage of Industry Criticism">Meltwater White Paper Promoting Use of AVEs for PR Measurement Unleashes Barrage of Industry Criticism

February 23rd, 2016 by Our Webmaster

By William Comcowich

Advertising value equivalencies (AVEs) simply refuse to die, no matter how hard the public relations industry tries to exterminate the metric as a valid measurement. A recent Meltwater white paper, written by Robert Wynne, a PR commentator and Forbes contributor, recommended AVEs as a PR metric and prompted a backlash in the PR community. AVEs […]

The post Meltwater White Paper Promoting Use of AVEs for PR Measurement Unleashes Barrage of Industry Criticism appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

As Social Media Spending Increases, Marketers Lament Lack of Measurement Results">As Social Media Spending Increases, Marketers Lament Lack of Measurement Results

February 23rd, 2016 by Our Webmaster

By William Comcowich

Social media spending is projected to climb to 20.9% of marketing budgets in the next five years, a dramatic increase from 5.6% in 2009. However, just 3.4% of marketing leaders report that social media contributes very highly to firm performance, according to the latest CMO survey. Sponsored by the American Marketing Association, Deloitte LLP, and […]

The post As Social Media Spending Increases, Marketers Lament Lack of Measurement Results appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

Google’s AMP Loads Mobile Pages Faster to Improve User Experience, Battle Ad Blockers & Facebook">Google’s AMP Loads Mobile Pages Faster to Improve User Experience, Battle Ad Blockers & Facebook

February 22nd, 2016 by Our Webmaster

By William Comcowich

Google is rolling out its Accelerated Mobile Pages (AMP) that will supposedly enable lightning fast mobile Web browsing. Without naming sources, Ad Age said Google will introduce the pages on Feb. 24. With the new pages, Google continues to emphasize the importance of speed in achieving high search engine rankings. Perhaps more importantly, AMP may […]

The post Google’s AMP Loads Mobile Pages Faster to Improve User Experience, Battle Ad Blockers & Facebook appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

Brands Adopt Influencer Marketing – But Challenges Remain">Brands Adopt Influencer Marketing – But Challenges Remain

February 19th, 2016 by Our Webmaster

By William Comcowich

Influencer marketing has emerged as a mainstream marketing strategy for many B2C and B2B brands. Companies have increased their influencer marketing budgets, and digital marketing agencies say clients have embraced the strategy, according to the eMarketer, report Influencer Marketing for US Brands. Influencers have expertise and a large numbers of followers on Twitter, YouTube, Instagram […]

The post Brands Adopt Influencer Marketing – But Challenges Remain appeared first on CyberAlert Blog.

…read more

Source:: CyberAlert Feeds

      

Posted in Uncategorized | No Comments »

« Previous Entries


You want to see some of our newest projects...
Amish Crafts,   Cooking,   Jewelry   and   More...

AmishCrafters.com     RitualJewelry.com
RadGifts.com     Faith-Daily.com
-- Would You Like to See Your Ad HERE --
eMail Me
Sales@DomainBell.com