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How the Type of PR Crisis Determines the Response">How the Type of PR Crisis Determines the Response

July 31st, 2015 by Our Webmaster

By William Comcowich

No organization, whether private or public, corporation or nonprofit, small or large, is immune to the devastating impact of a public relations crisis. Preparing for the different categories of crisis can help organizations survive. In part one of this series, we defined the different categories of PR crises. In this post, we’ll delve into responses […]

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CyberAlert’s Favorite Online PR & Marketing Resources">CyberAlert’s Favorite Online PR & Marketing Resources

July 31st, 2015 by Our Webmaster

By William Comcowich

At one time not long ago, public relations and marketing professionals read printed industry periodicals such as O’Dwyer’s and PR Week along with mainstream publications like The Wall Street Journal or New York Times. With the rise of the Internet and user-friendly blogging platforms like WordPress, PR and marketing professionals have access to a wider […]

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Sentiment Analysis Software vs. Human Analysts for Media Measurement">Sentiment Analysis Software vs. Human Analysts for Media Measurement

July 30th, 2015 by Our Webmaster

By William Comcowich

Automated sentiment analysis software that grades news articles and social media posts as positive, negative or neutral is becoming more popular in media measurement for public relations and marketing. Investors and stock analysts also use the automated sentiment analysis programs to analyze perceptions about the overall stock market or a particular stock. Political campaigns rely on […]

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12 Common User Experience Mistakes that Sink Conversions">12 Common User Experience Mistakes that Sink Conversions

July 29th, 2015 by Our Webmaster

By William Comcowich

Most websites fail to deliver a successful user experience. They fail to obtain visitors’ interest, encourage them through the sales funnel and complete conversions. They are difficult to navigate, generally unappealing for a number of reasons. The good news is that most websites tend to fail for the same reasons. By avoiding common user experience […]

The post 12 Common User Experience Mistakes that Sink Conversions appeared first on CyberAlert Blog.

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Brands Struggle to Measure Social Media Marketing">Brands Struggle to Measure Social Media Marketing

July 28th, 2015 by Our Webmaster

By William Comcowich

Companies continue to struggle to measure the value of their social media programs, despite increasingly sophisticated measurement tactics and data technology. Measuring ROI is the biggest challenge social media marketers face, according to a survey by TrustRadius, a business software review site. Many marketers generally turn to vanity metrics, such as likes and followers to […]

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Is PR Losing to SEO Agencies in the Content Marketing and Media Relations?">Is PR Losing to SEO Agencies in the Content Marketing and Media Relations?

July 27th, 2015 by Our Webmaster

By William Comcowich

Google’s repeated search engine algorithm changes were supposed to squash search engine optimization (SEO). Some observers even predicted the death of SEO. PR would become the new SEO, they said. Google sought to end black hat SEO tricks that artificially improved search results. The search algorithm changes emphasized the “natural” links from high-quality websites. Updates […]

The post Is PR Losing to SEO Agencies in the Content Marketing and Media Relations? appeared first on CyberAlert Blog.

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Valuing Old Glass Insulators">Valuing Old Glass Insulators

July 26th, 2015 by Our Webmaster

Have an old glass insulator that once stood on a telegraph or telephone pole? Find out if it’s worth anything with this feature article. …read more

Source:: About Antiques

      

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Royal Winton Welbeck 1995">Royal Winton Welbeck 1995

July 24th, 2015 by Our Webmaster

Royal Winton Welbeck 1995 Mark. Antiques. Page 47. …read more

Source:: About Antiques

      

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Antique Trader Antiques & Collectibles 2014...">Antique Trader Antiques & Collectibles 2014...

July 24th, 2015 by Our Webmaster

Wondering if Antique Trader Antiques & Collectibles 2014 Price Guide by Eric Bradley is the right price guide to suit your needs? Take a look at this review to find out. …read more

Source:: About Antiques

      

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6 Benefits of Social Media Listening in Pharma and Biotech">6 Benefits of Social Media Listening in Pharma and Biotech

July 24th, 2015 by Our Webmaster

By William Comcowich

More pharmaceutical and biotech companies are employing comprehensive social media listening to access the world’s largest focus group. They are learning that monitoring social media can transform the millions of posts by patients and caregivers into valuable insights that can form the basis for a successful marketing strategy. In addition, social media monitoring can help […]

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