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Wikipedia Editing Guidelines: The Role of PR">Wikipedia Editing Guidelines: The Role of PR

June 30th, 2015 by Our Webmaster

By William Comcowich

As a free online encyclopedia, a primary online tool for information research, and a highly-ranked resource in most Google search results, Wikipedia is both an opportunity and a risk for public relations and other communications professionals. The opportunity is obvious: comprehensive information about your organization (and its brands and leaders) becomes readily accessible in a […]

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Social Media for Nonprofits: The Power of Emotion">Social Media for Nonprofits: The Power of Emotion

June 29th, 2015 by Our Webmaster

By William Comcowich

Many businesses and brands successfully used social media networks to increase awareness, research consumer sentiment, respond to consumer inquiries, improve their products, and implement marketing programs. Nonprofits have been slower to embrace social media. Yet, social media offers multiple opportunities for nonprofits to engage their constituencies, sometimes without investing great amounts of staff time or […]

The post Social Media for Nonprofits: The Power of Emotion appeared first on CyberAlert Blog.

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On Developing Goals, Strategies and Tactics for Winning the Social Media Marketing Marathon">On Developing Goals, Strategies and Tactics for Winning the Social Media Marketing Marathon

June 29th, 2015 by Our Webmaster

By William Comcowich

Successful social media marketing resembles a marathon more than a sprint. Winning a marathon requires different tactics than sprints. Marathons don’t require a quick start; they do require strategic preparation, pacing, perseverance and ongoing-assessment of your position throughout the race. Here are tips from experts on winning the social media marketing marathon. Develop Business Goals: […]

The post On Developing Goals, Strategies and Tactics for Winning the Social Media Marketing Marathon appeared first on CyberAlert Blog.

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Updated FCC Guidance Puts Social Media Marketers on Notice">Updated FCC Guidance Puts Social Media Marketers on Notice

June 28th, 2015 by Our Webmaster

By William Comcowich

With its updated guidance on endorsements, the Federal Communications Commission (FCC) has signaled that the agency may be preparing to crack down on social media marketers for posting misleading content and failing to include proper disclosures. The FCC’s recent updates to its “What People Are Asking” page in its Endorsement Guidelines provide specific guidance on […]

The post Updated FCC Guidance Puts Social Media Marketers on Notice appeared first on CyberAlert Blog.

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All About Bakelite Jewelry">All About Bakelite Jewelry

June 27th, 2015 by Our Webmaster

Is Bakelite a mystery you’d love to solve? Take a look at this article for information on testing, distinguishing fakes and collecting Bakelite Jewelry. …read more

Source:: About Antiques

      

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Unpaid Internships: Worthwhile Educational Experience or Exploitation? (Department of Labor Rules)">Unpaid Internships: Worthwhile Educational Experience or Exploitation? (Department of Labor Rules)

June 26th, 2015 by Our Webmaster

By William Comcowich

Despite the many high-profile court settlements, many companies may not be getting the message that interns must be paid unless they meet specific criteria. In a recent class-action settlement, Warner Music Group Corp agreed to pay hundreds of former interns who said they were underpaid or not paid at all. The tab was more than […]

The post Unpaid Internships: Worthwhile Educational Experience or Exploitation? (Department of Labor Rules) appeared first on CyberAlert Blog.

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Digital Press Release Technology Creates Interactive Multimedia Experience and Access to More Content">Digital Press Release Technology Creates Interactive Multimedia Experience and Access to More Content

June 26th, 2015 by Our Webmaster

By William Comcowich

Press releases that contain multiple images or video are more likely to be published, read, viewed and shared on social media. Including imagery and reference materials in press releases also improves message delivery. Now there’s a newer technology that transforms digital press releases into an interactive multimedia experience. The technology uses embedded codes to […]

The post Digital Press Release Technology Creates Interactive Multimedia Experience and Access to More Content appeared first on CyberAlert Blog.

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Should Brands Pay Bloggers for Media Placements?">Should Brands Pay Bloggers for Media Placements?

June 25th, 2015 by Our Webmaster

By William Comcowich

Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and marketing are now reaching out to bloggers as a new channel for publicity […]

The post Should Brands Pay Bloggers for Media Placements? appeared first on CyberAlert Blog.

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The Misguided Devaluation of Media Relations">The Misguided Devaluation of Media Relations

June 24th, 2015 by Our Webmaster

By William Comcowich

As digital marketing has risen to prominence, public relations pros are increasingly called on to manage social media communities, develop content marketing materials, create multimedia content, and oversee owned media and influencer outreach programs. PR’s traditional function, media relations, has been pushed into the background. Some may even view it as a worthless relic. The […]

The post The Misguided Devaluation of Media Relations appeared first on CyberAlert Blog.

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Video Search Engine Optimization: Tips & Techniques to Increase Views and Sharing">Video Search Engine Optimization: Tips & Techniques to Increase Views and Sharing

June 24th, 2015 by Our Webmaster

By William Comcowich

Online video has emerged as a powerful tool for marketing, PR and consumer education (exceeded only by its entertainment value in portraying amusing cats). As the amount of online video grows exponentially, the popularity of video becomes both an opportunity and a challenge for marketing and PR. The challenge is to get your video […]

The post Video Search Engine Optimization: Tips & Techniques to Increase Views and Sharing appeared first on CyberAlert Blog.

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