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There Once Was a Real Snow Baby">There Once Was a Real Snow Baby

February 2nd, 2017 by Our Webmaster

class=”no-js” itemscope itemtype=”http://schema.org/Article” > itemprop=”description” >The “Realâ€� Snow …read more

Source:: About Antiques

      

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Antique Pocket Watch Illustrated Value Guide">Antique Pocket Watch Illustrated Value Guide

February 1st, 2017 by Our Webmaster

Need help pricing an antique pocket watch? Use this illustrated guide to help you value your antique pocket watches. …read more

Source:: About Antiques

      

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Generation Z Poses New Challenges & Opportunities for PR & Marketing">Generation Z Poses New Challenges & Opportunities for PR & Marketing

January 24th, 2017 by Our Webmaster

By William Comcowich

PR & marketing to Generation Z

Image source: Skinny Casual Lover via Flickr

Generation Z, now 16 to 19 years old, maybe even more challenging for PR & marketing than older generations.

Generation Z members are more difficult to engage and even more skeptical of advertising. They skip ads three seconds faster per ad on average than Gen X, and are more likely to install ad blocking software, reveals a study AdReaction: Engaging Gen X, Y and Z from Kantar Millward Brown.

Given their skepticism towards advertising, branded content is more attractive to Gen Z. The survey of 23,000 16 to …read more

Source:: CyberAlert Feeds

      

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Automated Direct Messages: A Useful but Risky Marketing Tool">Automated Direct Messages: A Useful but Risky Marketing Tool

January 23rd, 2017 by Our Webmaster

By William Comcowich

automated Twitter direct messages for PR & marketing

Twitter users may have noticed they are receiving more direct messages. There’s a good chance those messages are automated. Automated direct messages, or DMs, on Twitter have become increasingly popular as a marketing tactic.

Twitter likely encouraged the practice when it eliminated the maximum character limit on the messages and improved functionality in other ways. Under the default settings, users can receive direct messages only from others they follow. Users can now change their default settings to receive DMs from people they don’t follow, although most people don’t bother.

DMs enable brands to promote their PR and marketing messages, and automating the …read more

Source:: CyberAlert Feeds

      

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Publishers & Corporate Blogs Drop Comments, Turn to Social Media">Publishers & Corporate Blogs Drop Comments, Turn to Social Media

January 20th, 2017 by Our Webmaster

By William Comcowich

drop corporate blog comments

Online publishers are shuttering their comment sections and turning to social media. Most recently, Vice shut down its comments on its articles as part of an overall website facelift. Many blogs, including corporate blogs, have disabled comments as readers turn to social media.

At their best, comments foster a productive community discussion, provide additional insights the original article missed, and open dialogue between a publication and its readers.

Prone to Anarchy

Unfortunately, website comments sections are rarely at their best, says Vice Media Editor-in-Chief Jonathan Smith. “Without moderators or fancy algorithms, they are prone to anarchy. Too often they devolve into racist, misogynistic …read more

Source:: CyberAlert Feeds

      

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Plunging Public Trust in Business Calls Loudly for PR & Corporate Social Responsibility Initiatives">Plunging Public Trust in Business Calls Loudly for PR & Corporate Social Responsibility Initiatives

January 19th, 2017 by Our Webmaster

By William Comcowich

plunging public trust in business PR

Public trust in government, business and the media has plummeted to new lows. Some urge PR to take a leading role in restoring trust.

The 2017 Edelman Trust Barometer shows the largest-ever drop in trust across the institutions of government, business, media and nongovernment organizations (NGOs). Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries, while trust levels in government (41 percent) dropped in 14 markets. Government is the least trusted institution in half of the 28 countries surveyed. The credibility of leaders also is in peril: CEO credibility dropped 12 percentage points …read more

Source:: CyberAlert Feeds

      

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Reputation Management: Impact of Online Reviews & Ratings ">Reputation Management: Impact of Online Reviews & Ratings 

January 18th, 2017 by Our Webmaster

By William Comcowich

online reviews reputation management

Image source: Jason Howie

Online reviews and ratings are powerful tools for gaining customers’ trust and managing online reputations. Some marketers predict online reviews will soon dominate online reputation management and digital marketing.

“A positive reputation is one of the most powerful marketing assets a business has to convince new customers to contact them,” states the latest Local Consumer Review report from BrightLocal, which provides local SEO tools. “The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.”

A Dramatic Shift in Online …read more

Source:: CyberAlert Feeds

      

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Social Media Etiquette: Do’s and Don’ts for PR">Social Media Etiquette: Do’s and Don’ts for PR

January 18th, 2017 by Our Webmaster

By William Comcowich

social media etiquette for PR

Image source: Liz West

Many PR pros network with journalists, bloggers and other influencers on social media. Many also try and fail. While social media can be an excellent media relations tool, it also has disadvantages. Social media comes with its own unwritten rules of etiquette. PR pros who don’t follow those accepted practices can offend reporters, causing them to forever bury their pitches. Ill-advised social media comments can also cause an online reputational calamity. Potential employers now almost always check the social media accounts of prospective hires.

Eric Sachs, CEO of Sachs Marketing Group, lists top annoying social media …read more

Source:: CyberAlert Feeds

      

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Benefits, Challenges & Solutions of Competitive Intelligence through Media Monitoring">Benefits, Challenges & Solutions of Competitive Intelligence through Media Monitoring

January 17th, 2017 by Our Webmaster

By William Comcowich

media monitoring for competitive iintelligence

Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as consumers. Consumers sometimes fear that posting on social media will make them vulnerable to identity thieves and burglars. Yet many companies post truly sensitive information on social media.

Competitive intelligence, or collecting publicly available information about competitors, provides numerous benefits.

“The more you know, the more you grow. This is certainly the case when using social listening to keep tabs on the competition. Social …read more

Source:: CyberAlert Feeds

      

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Wendy’s Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?">Wendy’s Sassy Twitter Exchanges: A Game-Changer for Social Media Marketing?

January 16th, 2017 by Our Webmaster

By William Comcowich

wendy's twitter responses

Image source: Mike Mozart

Wendy’s has gained attention by roasting critics on Twitter. It’s an unusual strategy in corporate social media marketing where marketers and customer service teams typically worry about appeasing customers and being politically correct.

The fast-food chain is quick to contradict anyone who question its slogan that its beef is “fresh, never frozen.” In one heated exchange about how it delivers fresh beef, it responded “you forgot refrigerators existed for a second there.”

When one Tweeter user wrote “you’re food is trash.” Wendy’s responded: “No, your opinion is though.”

When another asked for directions to McDonald’s, Wendy’s replied with …read more

Source:: CyberAlert Feeds

      

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